The Story

The beauty of a simple
egg is in its balance of
nutrition and design

With this in mind, we hatched Superegg, a vegan egg that powers your skin’s well-being. Formulated to match an egg's nutritional value through 100% vegan ingredients, our plant-based egg beauty rituals restore and balance your skin to a smooth radiant complexion.

Clean and cruelty-free, Superegg formulas are made with you and our planet in mind.

Discover Ingredients

RITUALS

Egg Beauty Rituals,
Refreshed

Eggs have played a storied role in Asian beauty practices since the first millennium. In 600 B.C. China, Zhang Lihua, a concubine recognized for her legendary beauty, was said to have whipped up a facial cream composed of egg white and powered vermilion. And during the last century of the Korean Joseon Dynasty, a guidebook for women called Gyuhap chongseo recorded a beauty regime of mixing eggs in liquor to be applied on the face for glossy jade-like skin.

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Similar beauty rituals using eggs continue to be practiced widely throughout generations across largely East Asia, from grandparents to children whose parents carefully brushed yolk onto their faces to transfer its nutritive powers. The process took time and patience to apply, as each component — the egg white, yolk, and eggshell — contains unique essential vitamins, minerals, and proteins beneficial for replenishing elasticity and deep hydration.

At Superegg, we are reimagining its potency. Our formulas consist of the advanced vegan equivalent or higher within each egg property to align with our credo of clean skincare.

Yoon, Dukhee. “Woman Reading a Book.” South Korea. 18c.
Yi, Bingheogak. “Gyuhap Chongseo.” South Korea. 19c.
Story of Zhang Lihua originates from 600 B.C. China. (Image: Yan, Xiyuan. “Hundred Poems of Beautiful Women Zhang Lihua.” China. 18c.)

Balance

AN EGG'S BALANCE

Balance is the core of Superegg, and it is our key to naturally beautiful skin. Smooth egg-like balanced skin starts from within. A harmony of nutrition and design, each component of an egg — the egg yolk, white, and eggshell — is a graceful expression of balance.

The word "Superegg" stems from a special shape popularized by Danish Poet and Scientist Piet Hein (1905–1996) to describe a self-balancing oval-like volume that rotates around a curve to create a superellipse, a unique symmetrical ellipse.

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In geometry, a superegg is a solid of revolution obtained by rotating an elongated superellipse with exponent greater than 2 around its longest axis. It is a special case of superellipsoid.
Piet Hein's super-egg made of stainless steel.

Sustainability

A Sustainable Future

We strive to make a positive environmental impact everywhere we can. In making conscious choices with our production process, sourcing of our high-quality ingredients, and how fair trade practices are executed, we are committed to creating clean, sustainable products that is healthy for your skin and the planet.

We are a committed partner to 1% for the Planet, an international organization whose members contribute at least one percent of their annual sales to environmental causes. We stand together in their mission to build a team of environmentally conscious brands that pledge in contributing to a healthier planet.

To build transparent and environmentally responsible beauty rituals, we are taking tangible steps towards our commitment to preserving the environment. Beyond necessity, it is a source of innovation and a driving force of creativity for us.

Increasing the sustainability of our packaging is of utmost priority to us, which means using more recycled content and less packaging overall to reduce waste. Our boxes are made from FSC (Forest Stewardship Council) certified paper, and we are working towards PCR (Post-Consumer Recycled) glass and resin for all of Superegg's primary packaging when possible.

Founder

“Clean beauty starts from a simple idea. For us, it began with an egg and its nutritional values.”

Erica Choi, Founder

Erica Choi is the founder of Superegg and a NY-licensed esthetician. As the leading lifestyle influencer behind Egg Canvas and the former VP of Digital Design of Barneys New York, she has worked over a decade partnering with renowned brands in the luxury fashion, beauty, and the hospitality industry. Her skincare line was found based on meaningful, honest values, weaving in three important themes in her life – eggs, beauty, and balance. Since an early age, Erica has been known for her smooth egg-like skin, which propelled the launching of her lifestyle platform based on self-care rituals to achieve a healthy luminous Egg Canvas.

For Erica, eggs symbolize birth, and each new day is an opportunity to reset and start anew. Her relationship to beauty exists in fostering a strong inner strength and grace, while empowering others. Honing into the needs of one’s skin requires a special set of ears, and the founder’s intention of Superegg is to help users tune in more closely. For Erica, maintaining healthy balanced skin is connected to a holistic sense of well-being. The core mission of Superegg is to create sophisticated formulations that are powerfully balancing for the skin and planet. Erica is motivated by kindness and the positive effects of working collectively towards the greater good.

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